As I sold my Wii a couple of weeks ago (it was fun while it lasted, but was gathering too much dust to justify its existence) today I unsubscribed from the Nintendo email newsletter. Or at least that's what I tried to do. But I'll need to wait:

Your Nintendo e-mail subscription status has been updated.

Please be advised that it may take up to 10 business days to unsubscribe you.

WTF?! I can subscribe in an instant, but unsubscription takes up to 10 days? The unsubscription method was a heavily obfuscated URL, so where's the issue? Are Nintendo manually processing unsubscriptions? Meh.


I had a similar issue with BlockBuster DVD rentals. When I set up a trial account I deselected all email notification types. They sent them anyway and I had to unsubscribe three times. After the trial period I quit and closed my account, but it wouldn't let me close my account, and I kept getting notifications, sales crap, etc. I unsubscribed three more times. And none of it worked (not sure if it took ten days because they didn't mention that part of it). I kept getting "spam" (at this point that's how I saw it). I wrote top them and told them to cut the crap. Nope, didn't work. Since I had an account I couldn't delete, I went in and changed all my contact info to bogus stuff. That seems to have done the trick.

I'm a fan of opt-in programs, not the opt-out type, but in BlockBuster's case, I couldn't even successfully opt-out. That totally pissed me off.

Posted by: Mike Cherim at April 9, 2007 5:28 PM

I'd guess that the apparently unnecessary delay in unsubscribing will be due to the way they handle their database of subscribers and their mailing calendar. They probably create the extract of addresses to send to the people doing the mailing a couple of weeks in advance, so they can't guarantee that you won't receive any mail from them over the next few days (as your address is already in the list to be mailed).

So it's not that it actually takes them 10 days to unsubscribe you; just that they operate a 10-day cycle of database extract to mailing campaign.

Posted by: Matthew Pennell at April 10, 2007 10:11 AM


Posted by: JackP at April 10, 2007 5:31 PM

@Matthew: Yeah, I thought it would be something like that, but really, it's no way to run a ship. :-)

@Jack: I just couldn't stand the pace of those workouts. I reached my peak sometime in January.

Posted by: Dan at April 10, 2007 6:02 PM

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